圖注:吳軍林主席與復(fù)星全球合伙人、復(fù)星旅游文化集團(tuán)董事長(zhǎng)兼總裁錢(qián)建農(nóng)先生合影

今天，我在上海浦東工作，被助手安排和復(fù)星集團(tuán)全球合伙人，復(fù)星旅游文化集團(tuán)董事長(zhǎng)兼總裁錢(qián)建農(nóng)在上海萬(wàn)達(dá)瑞華利用簡(jiǎn)餐時(shí)間會(huì)談了一個(gè)小時(shí)。復(fù)星集團(tuán)是一個(gè)傳奇企業(yè)，它的老板郭廣昌曾是中國(guó)首富。錢(qián)建農(nóng)，所學(xué)經(jīng)濟(jì)專(zhuān)業(yè)，2009年進(jìn)入復(fù)星集團(tuán)前是在美國(guó)某醫(yī)藥上市企業(yè)和德國(guó)兩跨國(guó)集團(tuán)任高管，也算是極其優(yōu)秀的“跨界大叔”一枚。

錢(qián)建農(nóng)總裁進(jìn)入復(fù)星集團(tuán)后則在短短幾年時(shí)間主導(dǎo)完成了“全球發(fā)展戰(zhàn)略”，“布局文化和旅游產(chǎn)業(yè)”，“利用資本進(jìn)行海外收購(gòu)和并購(gòu)”，以及“法國(guó)地中海俱樂(lè)部”和加拿大國(guó)寶級(jí)演藝公司太陽(yáng)馬戲團(tuán)、印度最大的OTA  “Make  My  Trip”等的投資收購(gòu)，投資三亞亞特蘭蒂斯酒店和“托邁酷客”品牌，以及在中國(guó)三亞、桂林、西安、麗江等旅游發(fā)達(dá)地區(qū)進(jìn)行“文旅綜合體”或“旅游+健康快樂(lè)綜合體”的“集合式投資”。

錢(qián)建農(nóng)和本人的觀點(diǎn)是一致的，他認(rèn)為，中國(guó)當(dāng)下旅游投資開(kāi)發(fā)的“亂像”比較多，投資巨多，文化內(nèi)涵卻少，真正意義上的休閑度假產(chǎn)品不多，所以，中國(guó)未來(lái)的文化和旅游、健康+快樂(lè)旅游這種綜合功能強(qiáng)，有消費(fèi)升級(jí)空間的項(xiàng)目會(huì)是有生命力和投資價(jià)值的。他認(rèn)為，目前，復(fù)星集團(tuán)在酒店的休閑度假板塊營(yíng)收已經(jīng)在全球做到最大了，以后這方面我們將會(huì)做得更好。

我曾在1995年發(fā)表過(guò)一篇《從帳篷營(yíng)地到法國(guó)地中海俱樂(lè)部》的文章，也算是和復(fù)星集團(tuán)這個(gè)收購(gòu)“地中海俱樂(lè)部”的企業(yè)有緣份了。我和錢(qián)建農(nóng)總裁短時(shí)間的會(huì)談，主要還是對(duì)“文旅產(chǎn)業(yè)”這個(gè)詞有些“輕輕觸碰”。文化和旅游未來(lái)怎么個(gè)“和”呢？希望中國(guó)不能再有“搞運(yùn)動(dòng)”式的旅游投資開(kāi)發(fā)了，投資開(kāi)發(fā)“旅游小鎮(zhèn)”、“鄉(xiāng)村旅游”、“全域旅游”等等如果是變相搞房地產(chǎn)，破壞了生態(tài)環(huán)境，破壞了家鄉(xiāng)的好山好水，那我們這一代有如“罪人”！

錢(qián)建農(nóng)總裁這幾年在復(fù)星集團(tuán)“擔(dān)子越挑越重”，因?yàn)閮?yōu)秀和懂國(guó)際、國(guó)內(nèi)的資本和市場(chǎng)需求，所以在董事會(huì)領(lǐng)導(dǎo)下做了不少可圈可點(diǎn)的實(shí)事，行業(yè)“傳說(shuō)”中的錢(qián)總裁也是一個(gè)典范……

我們的會(huì)談時(shí)間短，對(duì)幾個(gè)重要方面的討論也沒(méi)有展開(kāi)來(lái)聊和研究，只有留給下次再進(jìn)行“碰撞和燒腦”，我們也同時(shí)期待，中國(guó)的“文化和旅游”正真能在“文旅”方面“和”得更好，能給更多民營(yíng)企業(yè)帶來(lái)諸多利好福音。

Today, I work in Shanghai, and have a simple meal and talk with Qian Jiannong in Shanghai Wanda Reign, a global partner and chairman of Fosun Group, which was arranged by my assistant. Fosun Group is a legend, whose owner Guo Guangchang was the richest man in China. Qian Jiannong, major in economics, working for Fosun Group, a foreign-owned pharmaceutical listed business in 2009, is also considered to be an excellent " uncle of cross-border".

After entering the Fosun Group, President Qian Jiannong led the completion of the "Global Development Strategy", "Layout of Culture and Tourism Industry", "Overseas Acquisitions and Mergers with Capital Cost" within a few short years . And "Mediterranean Club of France", Cirque Du Soleil, known as a national treasure of Canada, “Make  My  Trip” of OTA, the largest company of India, those all have been made an investment. Investment of Atlantis Hotel and “Thomas Cook”, as well as Sanya, Guilin, Xi'an, Lijiang, etc. of China, where tourism is more mature, he also invests in “complex of culture and tourism” and “complex of tourism + health + happiness”.

I have the same idea with Qian Jiannong. What he think is there are a lot of non-standard phenomenones on tourist investment. Actually, products for leisure vacation are hardly significant. Therefore, The future of culture and tourism industry of China, project of “complex of tourism + health + happiness” is valuable, having a huge space for upgrading consumption. He believes that at present, Fosun Group has been the best in the world on leisure vacation , and will do even better in the future.

In 1995, I published an article named From the Tent Camp to the French Mediterranean Club, which was also linked to Fosun group. In my brief meeting with President Qian Jiannong, we just touched on the phrase "Cultural Tourism Industry" softly. What is the “culture and tourism”? I hope that China will not do some tourism investment and development in a campaign style, puting emphasis on "Tourist Town", "Rural Tourism" and "Global Travel", etc. These are totally real estate development will destroy the ecological environment, the hometown, the place with good mountains and waters. Finally we will become the"sinner" for descendants !

President Qian Jiannong take more responsibilities in Fosun Group in recent years due to his outstanding ability and deep understanding of the international market. So Qian did a lot of commendable things for the board of directors.

Our talk time is short, even didn’t have time to make further discussion and study about several important aspects of the industry. I am look forward to next meet with Qian. We do hope that China's "Cultural and Tourism" industry can be done real good, meanwhile brings many good news to more private enterprises.

 

 

吳  軍  林

2018.7.5于上海

 

 

 

鏈接：世界酒店雜志專(zhuān)訪

FOLIDAY，打造全新的生活方式

——訪復(fù)星全球合伙人、復(fù)星旅游文化集團(tuán)董事長(zhǎng)兼總裁錢(qián)建農(nóng)先生

Every Day is Foliday, 

Interview with Qian Jiannong,President of Fosun Tourism and Culture Group.